The small business niche is one of the best markets there is, so your strategies should be as well. The SBA says that any business with less that 50 employees is small. That would mean that in the US alone there are over 15 million small businesses. Many of those are small local businesses, with a staggering number of needs. There are very few of those businesses who have all the tools they need to be successful. What they need is you and what you have the ability to offer.