These rates are usually set through a bidding process, with the highest bidder getting the best placement. The number one PPC program is operated by the Web’s number one search engine, Google. The Google AdWords PPC program is the most widely used pay-per-click program among internet advertisers, and if you want to compete for advertising space through Google’s PPC program you will definitely want to make certain you protect your AdWords money.

Competition for the best keywords on Google’s search pages is fierce. The top bids on the most popular keywords can run as much as $50 or $60 each. It is easy to see that random bidding on untested keywords is a quick way to burn through your AdWords money, and exhaust your advertising funds rapidly. There are a number of ways to ensure that you get the most out of your AdWords money, and one of the best ways to protect yourself is to only pay for the best converting ads. Ads which deliver the best ratio of sales to clicks are considered the highest “converting”.

So how can you be certain which ads will convert the best? One good method to find the best converting ads is to use a process known as “split testing”. Split testing works like this: you devise several ads for each set of keywords you intend to bid on. Using the Google AdWords management interface, you can schedule these ads to be rotated evenly. That means if you have two ads for a set of keywords, and your ads are shown one hundred times, each of the two unique ads will be shown about fifty times each. By embedding tracking code in your link or landing page, you can protect your AdWords money by identifying which of the ads gets the most clicks and which of the ads generates the most sales. Once you’ve determined which ad sells the best, ensure the best use of your AdWords money by dropping the poorer performing ads.

Bad management of your Google AdWords advertising campaign can cost you a lot of money. Random bidding and failure to test your conversion rates for each ad can be fatal mistakes that will cause you to burn through your AdWords money all too quickly. If you’re planning to advertise using Google’s PPC program, make sure you don’t fall victim to a costly mistake.

It can get expensive trying to figure out how best to utilize Google AdWords. Many have spent hundreds of dollars daily only to make a fraction of that while they learned some very costly lessonson how not to do it. What has been an even bigger struggle has been to find how to do it correctly. Those that have bought Perry’s Definitive Guide to AdWords have found a model that has taken them to where they only have to spend a few dollars to see huge profits. Every penny is turned into dollars when you use Marshall’s techniques.

In The Definitive Guide to AdWords, Perry lays out how using AdWords may be the best advertising means for you and why Google is head and shoulders above other search engines. Using AdWords is a great way to level the playing field. No longer do you have to be a big fish to hit it big. Anyone can have the number one ranking. Just because you are big doesn’t mean that you are going to get it.

If you are diligent and do some good targeted research analysis and are serious about your keyword analysis you can be rewarded big time. Perry helps you figure this out. You can find hidden markets and find ways to break through on crowded ones. You will find out if Google AdSense is right for your site and find ways to use it the best way, finding out where the best places to have it on your website is and why that is so.

Getting started with Google AdWords can be easy but you need to have high click through rates and you need to be able to convert those clicks into sales. Just because you can get people to click to your site doesn’t mean that they are going to stay and buy. You have to know how to best optimize your site so that you have a high sales conversion rate.

You also need to understand that you are playing in Google’s yard and they make the rules. Not only do they make the rules but they can, and do change them often. If you aren’t playing by their rules they can kick you out. One of the keys to success is going to be able to know what Google’s rules are but when changes are made.

There are many aspects to Google AdWords that can make it difficult to figure out. What Perry Marshall does with The Definitive Guide to AdWords is enable you to get the most out of your keywords and your advertising dollars so that you can make money online, not lose it. You will make many mistakes unless you learn what The Definitive Guide to AdWords has to teach you.