Tag Archives: Business

You Need Your Own Website Whether or Not You Sell Online

Whether your business exists solely on the Internet or in a traditional bricks-and-mortar store, you will benefit from an online presence. Customers, potential employees or business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer from your website.

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New Internet Marketing Force Imminent


MasterKey My MasterKey Corporation’s soft launch will focus on the publication of a number of niche websites covering a wide range of topics.

These websites will also promote the MasterKey Club. Membership of the club will, initially, be FREE and subscribers can use our unique affiliate programme to earn extra cash.

Anyone interested in having their own niche website, with a view to turning a hobby or interest into profit, will be able to subscribe to our ‘My Niche Website’ service. More on this later.

At the same time the MasterKey Directory will offer FREE advertising to all businesses, wherever they are in the world.

The MasterKey ’empire’  will be huge, so watch this space for further announcements.



This is not for the feint hearted. You need to be thick skinned and have, or develop, an immunity to rejection. This having been said you need to remember that people buy from people and this is the most effective form of marketing.

You may not get to speak to the decision maker first time round but you should be able to establish their identity (name and position) and contact details (personal e-mail address or direct telephone number). Ask for their business card.

In any event you should get to know the receptionist so that they know you next time you call. Also, leave your business card and a leaflet, with a request for them to be placed on the decision maker’s desk.

Cold calling works best (is more efficient) where you have a number of businesses in the same vicinity such as a high street or shopping arcade, a business park or industrial estate.

You can increase your chances of success by doing a bit of research first. Spend some time over the week-end, when less people are about, assessing prospect’s premises – the better presented / tidier they are, the more business like the owner is likely to be.