If you’re interested in making money online, you are probably looking for ways to drive traffic to your blog, your web site, or other online offers you are going to promote. One of the most reliable methods to find targeted traffic and bring it to your online site is through a popular method called pay-per-click marketing. In pay-per-click (or PPC) programs, advertisers pay a planned rate for each person who clicks on their ad.
For the past decade the success of Google has opened up some incredible advertising mediums, most notably Google AdWords. The idea that you could spend $10 on Google AdWords and make $100 a day has made everyone interested in Internet marketing almost fanatical about trying to find ways to make this happen. There have been many efforts to try and figure it out but Perry Marshall has set the standard and is seen as the authority on making the most of the opportunity with The Definitive Guide to AdWords.