With the New Year just around the corner, we often resolve to improve our behaviour, health, or personal relationships. Let me tell you, you’re wasting your time. I’m OK, you’re OK. It’s our Internet marketing that’s a mess!
Unless you have a huge advertising budget, using SEO optimization and an effective keyword strategy will, in the long run, be less expensive than buying ad space or purchasing placement with click campaigns.
Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines, so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.